A team of ex-Harmon Brothers and ex-KlientBoost, with $4.7 billion in tracked spend and tracked revenue.
$250,000 Anchor Campaign included after 12 months. Terms apply. See If You're Eligible →
Stop paying for awareness.
Start getting more customers.
The proven system that scales your profit an average of 2–3X in 12 months. Results vary.
Plus, eligible businesses get a $250,000 anchor campaign: creative built for every channel, not just a video.
Campaigns we've built
+30% YoY revenue growth
A prior $1.5M strategy engagement had worked on a different problem. We rebuilt how creative, budget, and measurement worked together. Revenue grew 30% in the first year and a further 19% in the second.
$3M to $100M
HVAC purchasing ran through contractors, which limited how fast the brand could grow. We built the creative and media operation to sell directly to homeowners, running alongside the existing contractor channel.
+87% revenue, 3x EBITDA
The brand was fronted by athletes its next generation of buyers had never seen compete. We made it younger, built a DTC engine from scratch, and stopped advertising every product in the catalog. Revenue rose 87% in ten months, adding $7M in top-line revenue.
78% cheaper leads and 2x revenue
The ads were performing, but the landing page addressed the installer while the household decision-maker was the one buying. We rewrote it for that buyer, and lead cost fell 78% within a week. Revenue doubled over the first year, on the same ads and the same budget.
Most brands need an average of 12,000 sales to break even on a single anchor video.
That’s before ad spend.
Before agency fees.
21M views and 3× wholesale orders in two months.
ImpactGetting a lot of views during a Super Bowl is easy. Driving wholesale orders and direct to consumer sales is the real win.
views
wholesale orders
Credit: Produced at Harmon Brothers. Directed and written by Shawn Zumbrunnen.
$3M to $100M in three years, advertising directly to homeowners.
ImpactHVAC purchasing ran through contractors, or looking at a wall of options at the department store. By advertising directly to consumers, MrCool bypassed both of them growing from $3M to $100M, and becoming a household name.
in three years
starting revenue
Credit: Produced at Chamber Media. Strategy, campaign build, and attribution by Omar Trejo.
One ad ran for 3 years, raking in $50M.
ImpactWhile everyone else used influencers and constantly refreshed their ads to serve Zuck's algorithm, this ad was engineered through dozens of edits to run for 3 years without pausing. Then when it refreshed, we only had to change one word.
driven over three years
for the original founder
Credit: Produced at Chamber Media. Strategy, attribution, and post production by Omar Trejo.
You don’t need five agencies taking up your time while pointing fingers at each other.
You just need one team focused on your profit, getting the work done.
A note from the founder
I've spent 15 years watching founders get pitched pieces of a system for what it should cost to build the whole thing.
One agency for creative. Another for ads. Someone else for email. Meanwhile, your CFO keeps asking why more money is going out but not coming back in.
Your data, your audience, your creative, and your media are not separate problems. They are one system. When one part breaks, everything downstream breaks with it.
That's why we include content, data systems, and management of all channels, because leaving out any one of them means paying more to acquire customers and not having answers when they don't buy.
When the strategy is right and the message is proven, a great Anchor campaign can do things that no amount of media spend alone ever will. That is why after 12 months, we produce a full Anchor campaign worth $250,000. The longer we work together, the more we invest back into your business.
That is how much we believe in the brands we choose to work with.
If we take you on, you will see it in the P&L.
Let's win together.
Omar J. Trejo
Founder, Fourth Order Intel
No Juniors. No Runaround.
Collectively responsible for $4.7B
in tracked revenue.
Omar J. Trejo
Founder & Revenue Architect
Creator of the Fourth Order Method, driver of strategy for Potbelly, Mr. Cool, Pool Fence, Transparent Labs, and dozens of other successful campaigns. Built Enterprise attribution systems for Costco, Equinix, and Digital Realty.
Harrison Carroll
Former Head of SMB, KlientBoost
Grew Delta Defense by up to $200M per year in top-line revenue. Harrison brings institutional-grade strategy and media management traditionally offered only to large organizations.
Shawn Zumbrunnen
Creative Director & Writer
Former personal writer for Lume and Mando's founder. Directed Super Bowl commercial for Skull Shaver, a ten-figure national publisher, and Raindrop.
Mace Sorensen
Producer & AI Animation Lead
Producer of eight-figure campaigns for Harmon Brothers, Creatably, and Slapbox Media. Currently leads AI animation for Angel Studios.
Omar J. Trejo
Founder & Revenue Architect
Creator of the Fourth Order Method, driver of strategy for Potbelly, Mr. Cool, Pool Fence, Transparent Labs, and dozens of other successful campaigns. Built Enterprise attribution systems for Costco, Equinix, and Digital Realty.
Harrison Carroll
Former Head of SMB, KlientBoost
Grew Delta Defense by up to $200M per year in top-line revenue. Harrison brings institutional-grade strategy and media management traditionally offered only to large organizations.
Shawn Zumbrunnen
Creative Director & Writer
Former personal writer for Lume and Mando's founder. Directed Super Bowl commercial for Skull Shaver, a ten-figure national publisher, and Raindrop.
Mace Sorensen
Producer & AI Animation Lead
Producer of eight-figure campaigns for Harmon Brothers, Creatably, and Slapbox Media. Currently leads AI animation for Angel Studios.
What is Incubate?
One price. No percentage of spend.
Most agencies charge a percentage of spend. That means the more you spend, the more they make, whether it's working or not. We offer a flat rate that covers everything: ad management, data pipeline, content, email, and SEO.
Our only incentive is results you can see in the P&L. Every engagement is month to month. No locked-in contract.
Every strategy call, every creative decision, everyone you speak to is a senior partner. The same four people you see on this page. No juniors, no account managers, no middlemen. You get direct access to the people doing the work.
Here's the catch. This is the last year we are taking fee-based clients. In May 2027, Fourth Order Intel becomes a private holding company. Founders and operators who join this final cohort get senior-level execution at a fraction of in-house cost, locked rates, and grandfathered access after the transition.
If you have been looking for a team that puts their money where their mouth is, this is it. If we choose to work with you, you'll finally have an operating team that cares as much about your profits as you do.
Frequently Asked Questions
Clients see improvements in ad performance within the first few weeks of our team optimizing in place. From there, you can expect to see improvements in CAC by 15-20% over the next several weeks while we test new insights and close gaps in your customer touchpoints across the web, SEO, email, and elsewhere.
We offer three flat plans tailored for businesses that want a single team to manage all of their marketing, down to those that only want us to manage and advise on paid media management. We don't take a percentage of spend, which encourages costs to bloat, and we don't ask for a percentage of profits. We've designed a pricing model that allows you to predictably scale profits without scaling your costs.
Once you apply, our team will run our software against your website, then review the findings manually to give everyone a fair chance at acceptance into our program. You will then receive a scorecard detailing what's working and where you can improve on ads, your website, SEO, and your tracking surfaces, along with a recommendation for which of our three service plans best fits your growth stage. The Accelerator tier that offers the free anchor campaign will only be available to 10 selected brands per year that our team believes are a fit across positioning and current scale.
If you're looking for the lowest cost in ads management or want a team that will run the same playbook they run for all of their clients, this isn't for you. We want to work with founders and leaders who are serious about growth, where we all check our egos at the door and roll up our sleeves to get shit done. Working with us is designed to be easy, provided we have the runway to do what your business needs to keep growing its market share and keep your customers happy.