Engagements

$3M to $100M in 3 years

MrCool grew from $3M to $100M in direct-to-consumer revenue in under three years.

HVAC purchasing ran through contractors, which limited how fast the brand could grow. We built the creative and media operation to sell directly to homeowners, running alongside the existing contractor channel. The direct channel reached $100M within three years.

+30% YoY, +19% year two

Potbelly grew revenue 30% year over year, then a further 19% in year two.

A prior $1.5M strategy engagement had worked on a different problem. We rebuilt how creative, budget, and measurement worked together. Revenue grew 30% in the first year and 19% in the second, and the CEO credited the turnaround to growth in digital sales.

Unified data platform

Equinix unified global marketing reporting across every country and channel into one view.

Each country owned its own marketing budget, so reporting was fragmented by design and no one number described global performance. Working directly with the CMO, we unified reporting across all channels and countries on Google Cloud and BigQuery. That let us fix site routing and personalization, which increased deal size and close rate, and left the data in a state the business could deploy AI against.

AI-ready platform

Digital Realty rebuilt its buyer journey measurement and the data platform underneath it.

Time on site registered as engagement, which reads as high intent. It can also mean a buyer is stuck. We mapped how Global 2000 buyers actually move through the site and rebuilt the data platform on Google Cloud and BigQuery so those steps could be measured directly.

$12M+ identified waste

USCCA identified $12M+ in recoverable waste and planned initiatives.

Channel reports were siloed and the qualitative data sat locked in their data lake. We unified them, then applied the same method we use to grow businesses: isolating results by channel, ad, customer group, and preference, and identifying gaps in positioning and the buyer experience. That surfaced two high-value customer groups within six weeks and identified customer attrition risks 18 months in advance.

+87% revenue, 3× EBITDA

Old School Labs lifted revenue 87% in 10 months and tripled EBITDA.

The brand owned the #1 pre-workout and was paying $100K for tools whose only output was reports. We cut the tools and put the budget behind the customers already buying. Revenue rose 87% over ten months, adding $7M in top-line revenue, and EBITDA tripled.

+10% revenue, year one

A corrected data model and one split test added 10% to Signs.com revenue in year one.

Repeat-purchase rate read 30% in reporting and 8% against transaction records, and retention budget had been set against the higher number. We corrected the data model, identified $800K in spend with no measurable return, and ran the test that added 10% revenue.

$250K to $10M in one year

Transparent Labs grew from $250,000 to $10 million in one year.

The category replaced creative on a 90-day cycle. We kept one campaign, anchored to clinical transparency, running for as long as it stayed profitable. It carried the business from $250K to $10M in the first year and produced more than $50M across three.

−78% CAC, $2M+ year one

Pool Fence DIY cut CAC 78% and passed $2M in year one, on the same ads and the same budget.

The ads were performing. The landing page addressed the installer; the household decision-maker was the one making the purchase. We rewrote it for that buyer. Acquisition cost fell 78% within a week, and the business passed $2M in the first year.

CAC $52 to $13.50

A professional consumer product cut CAC from $52 to $13.50 in four weeks.

The next planned spend was an anchor video. We ran 700 behavioral tests across landing pages and ads first and resolved the friction limiting conversion. CAC fell from $52 to $13.50 in four weeks, before the video was produced.

First $1M in 6 weeks

A private insurance startup reached its first $1M in six weeks.

Optimization work had concentrated on the payment page. The larger drop-off sat two steps earlier in the decision path. We mapped the journey from consideration through confirmation and rebuilt the sequence. Payment conversion rose 400%.

$1.2M in savings

SurePayroll recovered $1.2M annually.

We reviewed every marketing and product investment against contribution margin. Underperforming media, product friction driving churn, and a proposed sponsorship with no measurable return did not clear the bar. Those commitments were stopped.